Thursday, October 4, 2007

Google Morning! Google Afternoon! Google Evening! Google Everywhere!

Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the bigge

Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet, it’s still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!

Google Means the World!

Google means everything for almost everybody, you ask from it, it’ll serve you with the best. Google People intent to capture all World’s Information at one single platform, one can guess how big they aim to be! Thought Google hasn’t get 10% of its Goal but still it’s the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.
To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
To Business Owners and Advertisers: Google is their God father, which provides them immense quality traffic every moment.
To Competitors: Google is their Teacher, which sets new Trends, it’s competitors try to follow the same way as it does, try to learn from Google.
Google Loyalty!

Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it’s going to be big and very reliable. That’s why thousands of people get dependent on Google.

Google to Follow!

Well, it’s not easy to follow Google’s way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!

Secret of Google Success!

David C. Drummond, Google's Vice President, Corporate Development, according to him there are four factors as the key to Google's success:
Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.
Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.
Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
Google Info

The Google name was chosen to represent the gigantic amount of material available on the Web. It comes from "googol" the number 1 followed by 100 zeros.
For more http://www.google.com/intl/en/about.html

Friday, September 7, 2007

Google’s Great Tax Escape

Less than 10 years old, Google has burst onto the scene like few companies in modern times. Now it is learning to throw around its weight when it comes to tax issues.

Google likes to utter the motto of “do no evil.” Of course, most people don’t believe this anymore given some of its recent predatory activity and collusion with the Chinese government on censorship. Regardless, many people in North Carolina are also starting to wonder how Google steamrolled their government to the tune of over $160,000,000!

As Google grows, it needs more facilities. More importantly, it needs some place to put them. Unlike other businesses, Google now has the clout to “massage” good deals on prospective locations. The massaging has everything to do with tax relief.

When any massive corporation starts considering a new facility, the states “come a runnin’” Why? Well, the states are looking for job creation. If they can get a large company to build a facility, jobs will be created. More jobs mean happy constituents. Happy constituents tend to re-elect politicians.

So, what do states have to offer the gigantic corporations? Nice views? Great weather? Nope. Taxes relief! The states essentially tell the corporation that they will waive certain taxes so long as the corporation agrees to build their facility within the state. It may sound sleazy, but it is an age old situation.

In the case of Google, North Carolina competed with other states to get the new facility. After all, a $600 million dollar facility is going to need a lot of employees, right? Well, Google apparently was unwilling to commit to any job creation numbers. North Carolina apparently decided it was worth the risk and took the plunge. It now appears the new facility will only result in the creation of a maximum of 200 jobs. Oops.

So, what did North Carolina give to Google to get the facility? The kitchen sink! The state has agreed to some massive tax benefits. It has waived all personal property taxes Google would have had to pay for 30 years. It also waived 80 percent of the real estate taxes the company would have to pay for 30 years. Now that is tax relief!

Should Google be blamed or condemned for running over the North Carolina politicians? No. Business is business. The next time you hear the “do no evil” slogan, just know it comes with a wink!

Wednesday, September 5, 2007

Branson hopes Google Earth helps find Fossett

RENO, Nevada (Reuters) - The search for missing adventurer Steve Fossett resumed on Wednesday as his friend, British billionaire Richard Branson, tried to find him through a satellite mapping service offered by Google.

Branson told the Canadian Broadcasting Corp. he was worried that Fossett, who disappeared over the Nevada desert after taking off in a small plane late on Monday, had not activated the aircraft's emergency tracking beacon.

"I'm talking with friends at Google about seeing whether we can look at satellite images over the last four days to see whether they can see which direction he might have been flying and whether they can see any disturbances anywhere that they can pin from space," he said from Barcelona, Spain.

The company's Google Earth product offers a mapping service using satellite imagery.

The state wing of the Civil Air Patrol resumed its search on Wednesday, focusing on a 600-square mile (1,554-sq-km) area south of the airstrip used by Fossett about 80 miles (128 km) southeast of Reno, Nevada.

Three helicopters and six airplanes are involved in the mission. One of the airplanes is a Utah Civil Air Patrol aircraft with imaging technology that quickly distinguishes man-made objects, including aircraft wreckage, from natural objects.

On Tuesday 13 aircraft looked in vain for signs of Fossett's plane in the Nevada desert and mountains. Maj. Cynthia Ryan of the Civil Air Patrol said on Wednesday electronic transmissions received on Tuesday and suspected of coming from a downed aircraft were "bogus" signals.

Branson has teamed up with Fossett on several aviation adventures and his Virgin company underwrote the U.S. aviator's successful first solo nonstop flight around the world in 2005.

"He's not only the greatest aviator in the world, he's also the greatest gliding pilot in the world ... I'm very confident that he would have got the plane down in one piece as long as the terrain below him was desert and not mountainous hills or woods or rocks," Branson said.

"Having said that, obviously we're worried (about) the fact that there's been no emergency beacon go off ... He could be injured which means the emergency services have just got to get to him as soon as possible."

Authorities said Fossett, 63, had planned to scout sites in the Nevada desert for an attempt to set a world land speed record, a bid that Branson described as highly dangerous.

"In fact, I've personally tried to dissuade him out of this particular record because there are extreme risks attached to it," he said.

Fossett, who was piloting a plane with enough fuel for four or five hours of flight, earned his fortune as a financial trader. In 2002 he became the first person to fly a balloon solo around the world.

Branson said it would be ironic if Fossett -- whose balloons were twice forced down in the Pacific -- had run into trouble on what was supposed to be a routine flight.

"If you look at the history of adventurers, it is so often the simple things (that cause trouble) ... Lawrence of Arabia went through everything and was then killed in a motorbike accident when he'd given up all his dangerous pursuits in Arabia," he said.

(Additional reporting by Jim Christie in San Francisco and David Ljunggren in Ottawa)

Friday, August 17, 2007

Five US Universities sign on to Google Web Applications

Google has announced that five US universities have signed up for their Google Apps Education Edition.

Through this move the five universities, namely University of North Carolina Greensboro, Clemson University, University of Texas San Antonio, Kennesaw State University and Arkansas State University; will be able to get free access to the search giant’s e-mail and instant messaging services, calendaring, documents and spreadsheet applications.

This is not only beneficial for the respective universities but also for Google as its web based applications will now compete with Microsoft powered products and technologies.


Google is already working with Hebrew University in Jerusalem, Trinity College in Dublin, Nihon University in Tokyo and the Kenya University to provide their web based services.

Clemson University in South Carolina, Kennesaw State University in Georgia and Arkansas State University in Jonesboro also have signed up to use the service, the Mountain View, California-based company said.

Thursday, July 26, 2007

A Bit Of History

he first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.

The Beginning


Larry Page and Sergey Brin co-founded Google in January of 1996, then known as BackRub. The boys were in the early twenties and classic computer geeks. Sergey was born in Moscow, alum of the University of Michigan and visiting Stanford. Larry was assigned to be his guide. During this visit, they obviously hit it off or today nobody would give a hoot about linking strategies.

Although two men and the name “BackRub” may raise some questions, the name actually referred to a method for producing search engine rankings. Specifically, the BackRub search engine was designed to analyze the “back links” to a site. Although BackRub developed a following with those in the know, nothing much happened for a few years.

1998

As with most new businesses, the boys needed some serious cash. The brass at Yahoo was interested, but initially passed. Sun Microsystems, of all companies, provided an answer. Andy Bechtolsheim was one of the founders of Sun and, thus, had the necessary deep pockets. $100,000 later, the new search engine company was on the way to stardom.

A New Name

As legend has it, BackRub became Google for a rather humorous reason. Apparently, Bechtolsheim accidentally made the $100k check out to “Google, Inc.” You can make your own guess as to which one of the boys said, “Hey, I have an idea for a new name.” In September of 1998, Google opened a small office in Menlo Park, California. The rest, as they say, is history.

Today, Google is based in Mountain View, California. Google prefers email communication, but you can get a live voice by calling (650) 623-4000. If you really want to talk to them, refuse a charge from the company on the credit card you use for Adwords. They will contact you pretty quickly!

The company went public in 2004 [Symbol: GOOG] and has a stock value of around $250 per share. Larry and Sergey are sickeningly wealthy. One can assume that Andy Bechtolsheim is also doing all right.

The Future

In the last year or so, Google has certainly received its fair share of criticism. PageRank is almost useless in relation to ranking in search results. At the time of this writing, PageRank hasn’t worked for three days, which means a change, shuffle, dance or whatever you want to call it is coming.

On the competition front, things are a bit murky. It seems a week doesn’t go by without a patent lawsuit being filed against the company. MSN and Yahoo have started to raise the level of competition and more will be coming. Google’s reliance on AOL as a traffic source is also a bit troubling given the continual loss of market share by the company that nearly brought Time Warner down. Gmail is dogged by patent issues, not to mention questions about violations of the privacy of users. All and all, things are not as rosy compared to a few years ago, but they can hardly be called bad.

Your guess is as good as mine when it comes to predicting if Google will become just another search engine. Personally, I think it will, but not because of any of the above. Instead, the evolution of the Internet suggests there will be a next “big thing.” Who knows, maybe Google will get a Grub [Grub.org] in its Nutch [Nutch.org].

By: Halstatt Pires

Friday, July 20, 2007

Google’s Forecast For A Speedier Internet

Google is currently the top search engine company in the industry, both in terms of market share and technology. To reach the top spot in an Industry which analysts predict could balloon in to a multi-billion dollar one, it took a Google that has an abundant supply of innovation, great foresight and to a big extent, a stealthily-developed arsenal of one the best and most advanced Search Engine Technology the whole Industry has ever seen (or not seen, since Google is trying its best to keep competitors in the dark about the true extent and power of their biggest weapon – their clusters of datacenters). Although they’re at the front of the pack right now, Google and its army of engineers are in no way sitting on their laurels. Innovation is what brought them where they are now, and innovation is definitely what they’re continually using to bring the company forward. Google’s engineers are continually working on ways to improve their search engine’s performance and to give additional features that will enhance user experience.So now we know that Google wants to deliver a user experience in a much faster way than what the current Internet technology has to offer. Now we move on to the how question. Or, how Google intends to improve the speed at which information is retrieved and delivered to the user.

We’ll start with what Google is doing now to address the problem of speed, moving on later on the company’s future plans, clues of which can be found in the company’s patent applications.

Web page pre-fetching is one method that is generally used in increasing the speed at which a web page is accessed and Google is using it in now in its search engine. Users using Firefox browser to search Google may have already felt the effect of pre-fetching without them knowing it. Google currently pre-fetches the top items in the list of search results especially if the algorithm has determined that it is most likely to be clicked by the user. Pre-fetching a web page means that the browser will download a web page to the user’s computer even before the user has clicked on the link to it such that when the user actually clicks the link, the page is loaded quickly from user’s computer memory.

The Google web accelerator is another Google product that aims to speed up the Internet experience for the users. It speeds up the speed of Internet users on broadband using a desktop component and dedicated Google servers to cache content and compress certain data before it is sent to the user GWA also uses a more aggressive pre-fetching feature that works not only on Google search result pages but also on other pages that the user is using.

The Google web accelerator and the page pre-fetching feature of the Google search engine are two methods currently being used by Google in bringing a speedier Internet experience to the user, but there are a lot more that Google is doing in its labs to make the Internet even faster, or more specifically in some cases, the speed at which information is delivered to the user. Search being the second most popular activity done by users on the Internet, speed improvements on information retrieval and delivery is an important improvement on the user experience of many Internet users.

"Predictive information retrieval" and "anticipated query generation and processing in a search engine" -two patent applications by the search company, says a lot about how Google aims to improve the search experience by hinging on one thing: anticipating and predicting what the user is looking for. The focus of the patent application mentioned is returning search results faster and more personalized for the user.

The search engine that Google wants to develop will capture the keyboard characters as they are entered by the user, then sends partial queries to the Google servers that are actually predicted by an algorithm based on what it thinks that the user is actually looking for. This prediction is based on a list of words found on one or more dictionaries which can differ from one user to user. The search engine can therefore predict what you are looking for based both on what other people are looking for and a personalized profile that Google can make out of what it knows about the user. This can include the user’s search history or other factors. Google can then display the list of suggested keywords to the user and in some cases, actual search results. Predictive information retrieval when perfected will make searching experience speedier for the user, and will smartly optimized the work being done by the search engine.

Google has a lot to gain in a speedy Internet, that’s why it’s also investing a lot of money and engineer time towards this goal. Whatever Google delivers to the table to improve the way users use the Internet, it is a sure win for its users and customers. In the same way that we don’t know how we managed to live in a world of dial up connection now that we’re on broadband, we might be surprised in what the future will be offering in harnessing more the speed potential of the Internet.
www.theinternetone.net

Sunday, July 15, 2007

Generate revenue while building your traffic.

Still, Google stands by its pledge to do no evil, and when it comes to privacy, the company insists it's being misrepresented, saying that the PI report had inaccuracies and mistakes. In a recent discussion with eWEEK, Google Deputy General Counsel Nicole Wong couldn't specify any mistakes per se in the report but had much to say about what she called Google's unfair portrayal in it.

Google's Sponsored Links Program:
Generates revenue for your site
Provides users with relevant advertising
Instantly provides access to a worldwide network of advertisers.

Add Google WebSearch™ and Sponsored Links to your site and you add a powerful set of tools for increasing your traffic and your revenue. Google WebSearch is acknowledged as the best on the web, providing the accurate, easy-to-use search service that will keep your users coming back to your site time and again. And Google's Sponsored Links enable you to monetize this new traffic easily and effectively.

With the Google Sponsored Links Program, you can:
Easily implement search and monetization from one source
Deliver Google search results -- the web's gold standard
Generate revenue every time a user clicks on a highly targeted keyword ad
Keep your users coming back to your site instead of your competition
Http://google.com

Thursday, July 12, 2007

Google History

GoogleAnswers is a simple google api experiment. The program tries to answer historical questions with years as answers. It does this by scanning the top 10 pages according to google (from the google cache) for years, i.e. sequences of 4 numbers. The numbers that appear most are good candidates for being the answer.

Of course some number occur more than others on the Internet. 1999 appears more often then 1907, so if we find 1907 as often as 1999, then 1907 is probably the answer. To correct these frequencies differences, I let google search for all numbers from 1800 upwards. This file is available separately. After correcting the frequencies, a new list of candidates is established.

The third refinement is to have google count the number of times the answer candidate occurs together with the question (i.e. what has been called the googleshare of the candidate answer for the question). The answer with the most hits is our best guess. You could correct this answer again for the relative frequencies of numbers on the Internet, but I'm not sure about that.
Does it work? Not perfectly, but better than I expected. Events are placed pretty accurately in time. Events in peoples lives less so, probably because people have so many events in their lives. But please experiment with the code and improve!

Please note that you need a google api key to use this code.
http://douweosinga.com/

Thursday, July 5, 2007

Benefits of a Google Search

1. Your search covers more than 1 billion URLs.

Google's index, comprised of more than 1 billion URLs, is the first of its kind and represents the most comprehensive collection of the most useful web pages on the Internet. While index size alone is not the key determinant of quality results, it has an obvious effect on the likelihood of a relevant result being returned.
2. You'll see only pages that include the terms you type.

Unlike many other search engines, Google only produces results that match all of your search terms, either in the text of the page or in the text of the links pointing to the page. This spares you the frustration of viewing a multitude of results that have nothing to do with your search terms.
3. The position of your search terms is treated with respect.

Not only do Google's results contain all of your search terms, but Google also analyzes the proximity of those terms within the page. Google prioritizes results according to how closely your individual search terms appear and favors results that have your search terms near each other. Because of this, the result is much more likely to be relevant to your query.
4. You see what you're getting before you click.

Instead of web page summaries that never change, Google shows an excerpt (or "snippet") of the text that matches your query -- with your search terms in boldface -- right in the search results. This sneak preview gives you a good idea if a page is going to be relevant before you visit it.
5. You can feel lucky and save time doing it.

Google excels at producing extremely relevant results, and flat out nails many queries such as company names. We're so confident, in fact, that we've installed an "I'm Feeling Lucky" button, which takes you directly to the site of the highest ranked result in your search. Try it and let us know if our confidence is justified.
6. You can get it, even when it's gone.

As Google crawls the web, it takes a snapshot of each page and analyzes it to determine the page's relevance. You can access these cached pages if the original page is temporarily unavailable due to Internet congestion or server problems. Though the information on cached pages is frequently not the most recent version of a site, it usually contains useful information. Plus, your search terms will be highlighted in color on the cached page, making it easy to find the section of the page relevant to your query.
Google

Thursday, June 14, 2007

Google searches more sites more quickly, to bring you the most relevant results

Introduction

Google runs on a unique combination of advanced hardware and software. The speed you experience can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost PC's we've networked together to create a superfast search engine.

The heart of our software is PageRank(TM), a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Integrity

Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search.

Wednesday, May 30, 2007

BEST SEARCH ENGINE SITE: Google

This terrific new tool, which began as a Stanford University research project, yields relevant results using a complex mathematical formula. All you need to know is that it works—and fast, thanks to a large collection of cached pages. And it's the only search engine with an "I'm feeling lucky" option, which takes you directly to the first Web page retrieved by your query; it's a real time-saver if you're seeking a small bit of information, such as the name of a person or company.

ALSO: For the most efficient searching on multiple engines simultaneously, we like Meta Crawler. We gave it four stars back in February, and it lives up to its rating with speedy utility and relevance of results.

by Rob Bernstein

Monday, May 28, 2007

New to Google? Learn the Basics

Basic Search

To enter a query into Google, just type in a few descriptive words and hit the 'enter' key (or click on the Google Search button) for your list of relevant results.

Google only searches for pages that exactly match your search terms, so you can try using different versions of your search terms. For example, if a search for "Boston hotel" didn't turn up what you were looking for, try "Boston hotels" instead.

Or you might try rephrasing your query. For example, searches on "cheap plane tickets" and "cheap airline tickets" return different sets of results.
Automatic "and" Queries

Google automatically adds "and" between the words you enter so it only returns those pages that include all of your search terms. To restrict a search further, just include more terms. Google also prefers pages in which related query terms are near each other.

For example, to plan a vacation to Hawaii, simply type


into the search field and click on Google Search.
Using the Google directory

The Google directory provides yet another way to find quality information on the web. Get answers about how the Google directory works by visiting the directory help page.




Search - Frequently Asked Questions

How can I narrow my search results?

Sometimes a search is in the right area but gives too many results. To reduce the number of search results, you might want to do a new search that only "looks" within the URLs returned by your first search query. This is often called "narrowing a search" or "searching within the current search results."

Google makes this process easy. Since Google only returns web pages that contain all the words in your query, all you need to do is add more query words to the terms you have already entered. This new query will return a specific subset of the pages returned by your original "too-broad" query.

You can also exclude a word by putting a minus sign ("-") immediately in front of the term you want to avoid. (Be sure to include a space before the minus sign.)

Does it help to use "or" or "and"?
Google automatically does an "and" search for all query terms. Google does not support the logical "or" operator. Some search engines return pages that contain only a few of the query terms you enter, even giving them preference to pages that contain all the terms. Google only returns pages that contain all the terms.

Because Google does not support "or" searches, there is no way to tell Google to accept pages containing either word A or word B. You can submit the query twice, once with word A and once with word B if you don't find your desired result the first time.

Do I need to type the whole word?

To provide the most accurate results, Google does not use "stemming" or support the "wildcard" searches. In other words, Google searches for exactly the words that you enter in the search box. Searching for "googl" or "googl*" will not yield "googler" or "googlin." If in doubt, try both forms: "airline" and "airlines," for instance.

Do capital letters matter?
Google searches are not case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for "george washington", "George Washington", and "gEoRgE wAsHiNgToN" will all return the same results.

Monday, May 21, 2007

Some Talk about

Time Digital The Next Generation of Search New search engines are taking on the old guard, armed with radical new technology. May 5, 1999.

Google: Learn What Future Web Innovations Require Webpedia Opinions.

La Revolucion Google! Diario del Navegante. Written in Spanish by Ramon Salaverria April 21, 1999.

Internet Info for Real People by Bob Brand.

Internet Chock Full of Really Cool Stuff Evansville Courier & Press review by James Derk.

Brill's Content reviews the best of the web in an article by Noah Robischon Portals/Search Sites.

In Search of Success by David Green of the Independent Network, March 29, 1999.

Critic Mark Frauenfelder writes in the April issue of Playboy,
"..when I want to quickly get to the most authoritative sites on a topic, I use a search engine called Google."

The Hersh Web Site Observer states in an issue dated March 22, 1999,

"This search engine uses a complicated mathematical analysis, calculated on more than a billion hyperlinks on the web, to return high-quality search results so you don't have to sift through junk."


John Naughton wrote in The Observer, a British Sunday Newspaper, March 14, 1999:

"Sergey Brin and Larry Page, two...Stanford graduates with a great idea and a wacky name. Google (www.google.com) indexes Web pages using an ingenious algorithm which ranks a site on the basis of who links to it."

"Getting BeGoogled" The Internet Newsroom. February 1999.

Washington Post: Search and Now You Find the Right Stuff by Margot Williams, February 22, 1999.

"Google is a new search engine that takes advantage of the cyberspace community's collective expertise. Just as you trust the links on a really good site to get you to other good pages, Google crawls the Web scooping up hyperlinks and uses them to figure out how important a page is by who is pointing to it."

In the February 22, 1999 issue of Newsweek, Steven Levy touts Google as

"the Net's hottest new search engine, (which) draws on feedback from the Web itself to deliver more relevant answers to customer queries."
Review and discussion about Google in Tech Sightings, Andover News Network, by Robin Miller, February 18, 1999.
December 30, 1998: Google mentioned in The Andover News Network: Jack Bryar's Column.

"...if you need to find the best sites--fast, for subjects ranging from medieval life to ISDN technology, make this the first place you look."
From the December 21, 1998 Salon Magazine Article: Yes, There Is a Better Search Engine by Scott Rosenberg.

...Google gets remarkably smart search results by using a mathematical algorithm that rates your site based on who links to you. The ranking depends not simply on the number of sites that link to you, but on the linking sites' own importance rating. The result is a kind of automated peer review that sifts sites based on the collective wisdom of the Web itself.

The program is complex, but the proof is in the results. Since discovering Google a few weeks ago, I've been so impressed with its usefulness and accuracy that I've made it my first search stop....
From the December 1998 PC Magazine review of Google! by Breck Witte.

...Yahoo! and newcomer Google! were the only sites in our roundup to return highly relevant hits consistently, even on searches for very general or common terms such as Internet standards...

...Newcomer Google! deserves an honorable mention for its generally uncanny ability to find a great hit for your number-one result...

Google!
Searching the Web has increasingly become a two-stage process--execute a search, then wade through the results trying to find what you're actually looking for. Google!, an ongoing research project at Stanford University, helps you access the most relevant finds more quickly, and rivals Yahoo! for finding that handful of key sites you may be looking for.

The site's unique PageRank function indicates how many Web pages point to a particular document. Google! uses PageRank to decide which documents in the result set you might want to see first. For example, when searching for the National Institutes of Health, we entered the acronym NIH, and the NIH home page appeared at the top of our list. Google! is so confident that it includes an "I'm feeling lucky" button that retrieves Google!'s top pick for your search.

Google!'s large collection of cached pages is equally useful. We found ourselves visiting a document's cached page to assess its relevance, then linking to the live page for time-sensitive information.

If you're used to performing complex Boolean searches, you'll find Google!'s search capabilities limiting. It really offers only simple keyword searching. The ability to truncate search terms would be a welcome addition to this promising new site.
Copyright ©1999 Google Inc.

Jobs @ Google

Here's another interesting article about how google looking for staff. Very amusing article on modern employers ;)


Jobs @ Google


Looking for a start-up adventure? Google is the leading designer of next-generation search engine technology. We are rapidly hiring talented people to bring the latest and greatest technology to the web.
Opportunities (San Francisco Bay Area-Mountain View)
Engineering

Software Test Engineers
Systems/Software Engineers
HCI Engineer
Senior Operations Analyst
Junior Operations Analyst
Program Manager
Webmaster
Marketing

Vice President of Marketing
Director of Marketing
Product Marketing Manager
Marketing Manager (Online focus)
Marketing Manager (Offline focus)
Marketing Administrator
Other

Director of Human Resources
Staffing Manager
Head Chef
Reasons to work at Google!
Hot technology
Cool technology
Intelligent, fun, talented, hard-working, high-energy teammates
In the center of the Silicon Valley
Excellent benefits
Stock options
Casual dress atmosphere
Free snacks and drinks
An exciting place to work! Your ideas can make a difference
Millions of people will use and appreciate your software

Google seeks to hire only the best, and conducts business following the spirit and the intent of the equal opportunity laws. This means we base employment decisions exclusively on our current business needs and the given merit of a candidate. We encourage excellence at all levels in our organization, and are not influenced by race, color, gender, sexual orientation, age, handicap, religion, or any other factor irrelevant to doing a great job.
Engineering Jobs

Software Test Engineers

Google is looking for software test engineers to help ensure the quality of our software. You will work closely with the engineering team to expand our test suite and isolate new problems. Here's an excellent opportunity for you to use your talent while leading the SQA aspects of products that will change the web experience of millions of users. We have openings at all levels of experience.

Requirements:
Testing experience in any setting
Knowledge of web technologies is a big plus
BSCS or MSCS
Team-oriented person

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. If you recently graduated, please attach an unofficial transcript. Please include the position for which you are applying in the subject field.
Systems/Software Engineers

Google is looking to expand its operations and needs talented engineers to develop the next generation search engine. If you have a need to bring order to a chaotic web, contact us.

Requirements:
BS or MS in Computer Science or equivalent (Ph.D. a plus)
Several years of software development experience
Extensive experience programming in C or C++
Extensive knowledge of UNIX/Linux or Windows environments
Knowledge of TCP/IP and network programming
Experience developing/designing large software systems
Experience programming in Python a plus

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. If you recently graduated, please attach an unofficial transcript. Please include the position for which you are applying in the subject field.
HCI Engineer

Google is looking for a candidate with a strong background in human-computer interaction to ensure that our users continue to have the best possible experience with Google search. You will be responsible for designing and conducting quatitative user studies to gauge the usability of new and existing search features. As new features are added to the Google system, you will be primarily responsible for the design and implementation of changes to the Google interface.

Requirements:
MS or PhD in Computer Science or equivalent, preferably with a noted emphasis in HCI
Demonstrated experience and success in interface design and iterated adapatation of interfaces
Experience conducting quantitative usability studies
Strong programming skills in C or C++
Experience programming in the UNIX environment

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. If you recently graduated, please attach an unofficial transcript. Please include the position for which you are applying in the subject field.
Senior Operations Analyst

You will monitor and analyze Google's Production Systems and manage process failures through resolution. In addition, you will act as a lead to solve process failures, report on historical trends for systems, and be a resource to senior development engineers.

Requirements:
3+ years systems administration-level UNIX experience
Knowledge of scripting languages (Korn Shell, Perl and/or Python)
Familiarity with networking
Ability to monitor and analyze production systems
Ability to work in a high performance team environment
Ability to work independently to solve problems
Strong attention to detail, technical aptitude, dependability, and
flexibility with hours to monitor from offsite
BA/BS degree or equivalent

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. If you recently graduated, please attach an unofficial transcript. Please include the position for which you are applying in the subject field.
Junior Operations Analyst

You will monitor Google's Production Systems and resolve process failures through resolution. In addition, you will report on historical trends for systems, and be a resource to senior operations analysts.

Requirements:
Knowledge of UNIX as a user
Scripting experience a plus
Ability to monitor production systems with strong attention to detail
Strong technical aptitude, dependability, and flexibility with hours to monitor from offsite
BA/BS degree or equivalent

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. If you recently graduated, please attach an unofficial transcript. Please include the position for which you are applying in the subject field.
Program Manager

Google is looking for project managers to help us coordinate our software development efforts. You are responsible for defining project schedules in cooperation with our technical leads, and for tracking these schedules to monitor progress and anticipate problems. Must be self-motivated and detail-oriented with good organizational skills as well as demonstrated success in project and functional leadership roles. Knowledge of the full software development life cycle required. Demonstrated ability to work with engineers in a team environment. High-impact position; as a senior project manager you will report directly to the VP of Engineering. (We are also looking to fill junior project management positions.)

Requirements:
BSCS or MSCS in CS or related field
5+ years of experience in project management (senior position)
2+ years of experience in project management (junior positions)

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Webmaster

You will lead the planning and implementation of both external and internal web development projects. This will include designing and maintaining Google's web site as well as researching other relevant sites and relevant design technologies ; working with marketing and sales staff to develop new features and content.

Responsibilities:
Responsible for all production activities on the www.google.com site
Manage external design resources
Code all HTML and JavaScript on the site
Deliver a consumer-friendly web site. This includes implementing the concept , creation development, integration and ongoing maintenance

Requirements:
Successful web design of at least one Internet product or services offering
Strong HTML and JavaScript skills
Ability to create anti-aliased GIFs, animated GIFs, etc
Strong background in web site design, production, and maintenance, plus site statistic analysis
Knowledge of website design best practices, as well as, web graphic design
Proficient in HTML and Python (or Perl)
Demonstrated portfolio of produced sites
Previous experience as Webmaster, content manager or in a publishing environments
Excellent written and oral communications, and ability to collaborate
BA/BS or equivalent

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Marketing Jobs

Vice President of Marketing

Do you have a proven track record of building and growing a world-class marketing organization? Google is seeking a Vice President of Marketing to build and expand the Google brand as the leading provider of next generation Internet search technology.

The Vice President of Marketing will actively assume all internal and external marketing responsibilities, including brand and product positioning strategy, product introductions, viral marketing strategies, advertising, public relations, and corporate marketing communications. This position will assume a key leadership role in the company's strategic and business planning process, working closely with sales, business development, and engineering functions. This position will confidently evangelize the company and its products as the company moves toward the IPO process.

Requirements:
10+ years experience as a leader in technology and/or consumer brand marketing
Proven ability to build and grow a world-class marketing organization

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Director of Marketing

Are you a talented and experienced marketer with a vision on how to promote the best search technology on the web? Google is seeking a dynamic individual with experience in developing coordinated marketing strategies, integrating marketing communication messages, and providing strong creative and strategic direction to build the Google brand and drive traffic to its website. This individual will execute for maximum coordination and effectiveness of online and offline marketing messages, advertising, and promotions.

Requirements:
BA/BS and MBA preferred
Strong communication skills
High-levels of creativity
7-10+ years of experience managing marketing teams and building brands, including 2+ years of online experience
Experience in management of online and offline ad campaigns

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Product Marketing Manager

Do you have ideas on how to keep making Google's search service even better? If so, the product marketing manager position may be right for you. Google is looking for a product marketing manager who will assist with product positioning strategy, develop data sheets/ collateral, lead product launches, define features/ requirement documents, coordinate between marketing and engineering, and assist with product advertising campaigns.

Requirements:
BA/BS and MBA preferred
Strong communication skills
High-levels of creativity
Proven quantitative skills
4 - 7+ years of marketing experience of technology products
Internet experience preferred
Experience working with engineering teams

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Marketing Manager (Online focus)

Google is seeking a dynamic individual to help promote the Google brand online and drive traffic to its website. Responsibilities include management of Google's online advertising campaigns (design of creatives, media buying, analysis of click-throughs), direct e-mail campaigns, online promotions, viral marketing campaigns, affiliate programs, and more. The marketing manager will also participate in offline marketing activities to further the promotion of the Google brand. This position will work closely with public relations, product managers, and other marketing managers.

Requirements:
BA/BS and MBA preferred
Strong communication skills
High-levels of creativity
Proven quantitative skills
4 - 7+ years of marketing experience, including 2+ years of online experience

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Marketing Manager (Offline focus)

Google is seeking a dynamic individual to help promote Google's brand and website. Responsibilities will include the design and implementation of advertising programs, consumer research, promotions, event marketing, integrated marketing communications, and other creative marketing ideas. This position will work closely with public relations, product managers, and other marketing managers.

Requirements:
BA/BS and MBA preferred
Strong communication skills
High-levels of creativity
Proven quantitative skills
4 - 7+ years of marketing experience in developing consumer brands, managing advertising campaigns, and designing other consumer promotions
Technology and Internet experience preferred

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Marketing Administrator

This position reports to the VP of Marketing and supports Brand Marketing, Public Relations and Product Marketing management teams. Your primary responsibilities will be general administrative duties which may include organizing marketing and customer meetings, answering phones, preparing presentation materials, managing travel and completing expense reports. You will also manage special projects as needed.

Requirements:
5+ years of administrative experience within a fast paced high technology company
Excellent organizational skills
Strong communication skills, both written and oral
The ability to interface effectively with both employees and customers
Strong PC skills, MS Office preferred
Self-motivated individual with strong initiative
BA Degree or equivalent experience

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Other Jobs

Director of Human Resources

Google is seeking a creative, dynamic, and hands-on Director of Human Resources to help build the finest organization in the world!

This position reports directly to the President and manages the growth of our HR infrastructure (organizational development, employee relations, recruiting, compensation and benefits). Responsibilities will include the design of programs and implementation of processes to better drive Google's rapid growth of people resources.

Requirements:
7+ years of progressive HR/ generalist experience, with 2+ years at the director level
Experience working within a progressive, fast paced, high-tech start-up environment, where the employee growth rate is very high
Demonstrated ability to build relationships with all levels and functions within the organization
Strong communication and leadership/ management skills
BA/ BS degree

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Staffing Manager

Are you ready to build the team for the hottest company in the Silicon Valley? We are seeking a creative, self-motivated individual to identify, contact, and interview candidates to fill specific hiring needs within Google. This person is responsible for optimizing the entire recruiting and hiring process at Google, which includes:
Working with schools to recruit qualified applicants
Attending job fairs
Posting openings in creative locations
Screening resumes and employment applications
Evaluating candidates using phone screens

Requirements:
BA/BS, MS or Ph.D. degree
5+ years experience in technical recruiting
5+ years HR generalist experience
Excellent interpersonal skills
Intelligence to interview the brightest in the world

Send a text (ASCII) or HTML version of your resume to jobs@google.com or fax to (650) 618-1499. Please include the position for which you are applying in the subject field.
Head Chef

The Googlers are hungry!!

One of Silicon Valley's hottest and fastest growing Internet companies is looking for an experienced and innovative gourmet Chef to manage all aspects of Google's on-site Cafe. In this position you will be responsible for managing the Cafe, from menu planning to final presentation. The experienced Chef of choice should be creative and healthy in planning menus for Googlers. Here's a group of people with well traveled refined palates with a craving for epicurial delights.

The only Chef job with stock options!


---------
1999

Tuesday, May 15, 2007

Why Use Google?

Because Google delivers the most relevant search results--first and fast!

Google uses sophisticated next-generation technology to produce the right results fast with every query. Google returns relevant results because it responds to your query using an automated method that ranks relevant websites based on the link structure of the Internet itself.

The overwhelming amount of information of the web requires an excellent search service to render that information accessible and useful. Without a powerful search tool, finding a specific website can be as difficult as finding a book in a library that has no card catalogue and a completely random method of storing its books.
Google Brings Order to the Web

Google is designed to impose order on information chaos. It's what a search service should be; not an edited, limited directory or a list of results that have been auctioned to the highest bidder, but a thoughtful method of organizing the Internet according to its own structure.

Google has revolutionized searching on the web with its patent-pending PageRankTM technology. PageRank leverages the structural nature of the web, which is defined by the way in which any web page can link to any other web page, instantly, directly, and without an intermediary. In a sense, this link structure automatically democratizes the Internet. It eliminates hierarchy and enables information and ideas to flow unimpeded from site to site.
PageRank Explained

PageRank capitalizes on the uniquely democratic characteristic of the web by using its vast link structure as an organizational tool. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. Google assesses a page's importance by the votes it receives. But Google looks at more than sheer volume of votes, or links; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

These important, high-quality results receive a higher PageRank and will be ordered higher in results. In this way, PageRank is Google's general indicator of importance and does not depend on a specific query. Rather, it is a characteristic of a page itself based on data from the web that Google analyzes using complex algorithms that assess link structure.

Of course, important pages mean nothing to you if they don't match your query. So, Google uses sophisticated text-matching techniques to find pages that are both important and relevant to your search. For instance, when Google analyzes a page, it looks at what those pages linking to that page have to say about it.
Integrity

Google's complex, automated search methods preclude human interference. Unlike other search engines, Google is structured so no one can purchase a higher PageRank or commercially alter results. A Google search is an honest and objective way to find high-quality websites, easily.
Benefits of a Google Search

Google only returns pages that include the terms you type.

Unlike many other search engines, Google only produces results that match all of your search terms, either in the text of the page or in the link anchors pointing to the page. No more frustration with results that have nothing to do with your search terms.
Google honors the location of your search terms within a page.

Not only do Google's results contain all of your search terms, but Google also analyzes the proximity of those terms within a page. Unlike many other search engines, Google prioritizes results according to the proximity of search terms. We favor results with your search terms in close proximity, so you spend less time sifting through irrelevant results.
Google offers a relevant preview of each return.

Instead of web page summaries that never change, Google excerpts the text that matches your query -- with your search terms highlighted -- right in the search results. This customization saves you the time and frustration of loading an irrelevant web page.
Google can make you feel lucky!

Google excels at producing the right result first for common queries such as company names. We're so confident, in fact, that we've installed an "I'm Feeling LuckyTM" button, which takes you directly to the website of the first search result. Google's "I'm Feeling Lucky" feature is designed to get you to useful information quickly.
Google caches web pages.

Google stores many web pages in its cache to retrieve for you as a back-up in case the page's server temporarily fails. If the server is not available, Google's cache of the page you need can be a lifesaver. This cached material can often be much faster than following the regular link, although the information you receive may be less up-to-date. Still, in many cases, no more frustrating 404 Not Found errors!

Thursday, May 10, 2007

Googol

Inc.


The Company

Google Inc. was founded in 1998 by Sergey Brin and Larry Page to make it easier to find high-quality information on the web. The company is based on three years of research in web search and data mining done by the founders in the Stanford University Computer Science Department. Google Inc.'s headquarters are located in scenic downtown Palo Alto, California.

Google Inc. is not at present a publicly traded company, and we are currently unable to speculate on whether or when our privately-held status might change.



The Name
10^100 (a gigantic number) is a googol, but we liked the spelling "Google" better. We picked the name "Google" because our goal is to make huge quantities of information available to everyone. And it sounds cool and has only six letters.


Contacts
Business development bizdev@google.com
For job seekers jobs@google.com
For the press, or to notify us of new stories mentioning Google press@google.com
For general information (but first, please see our help and "Why use Google?" pages) help@google.com
For suggestions and comments about the website webmaster@google.com
For general suggestions and comments comments@google.com
To add, move, or reindex a URL URL form
Problems with the crawler, googlebot, or to remove a URL (but first, please see our crawler FAQ) googlebot@google.com


Copyright ©1999 Google Inc.

Tuesday, May 8, 2007

Google beta!

Has educate readers about interesting changes in the shape global search engine Google throughout the building. It is the first two images :)



Nov 11, 1998

Greetings



Dec 02, 1998


Google beta version.